Since 2007, iTunes Festival, the chargeless month-long concert alternation sponsored by Apple, has become a London mainstay, and now the tech behemothic is bringing it stateside at next month's South by Southwest festival, according to Associated Press.
SXSW Teases 2014 Lineup
On Wednesday, the aggregation appear that the anniversary will yield abode March 11th through 15th at ACL Reside at the Moody Theater and will affection aperture night performances by Coldplay, Imagine Dragons and London Grammar. Other performers accepted for the anniversary include Keith Urban, Willie Nelson, Pitbull and Zedd.
"The iTunes Anniversary in London has become an absurd way for Apple to allotment its adulation of music with our customers," Eddy Cue, Apple's chief carnality admiral of Internet Software and Services, said in a statement. "We're aflame about the absurd calendar of artists assuming and SXSW is the absolute abode to admission the aboriginal iTunes Anniversary in the U.S." Cue didn't specify whether the aggregation affairs on authoritative the anniversary an anniversary accident as in London.
Last year, Lady Gaga premiered eight new songs from endure year's ARTPOP in a theatrical, hour-long concert at London's Roundhouse as allotment of the festival. Elton John, Justin Timberlake, Queens of the Stone Age, Kings of Leon, Avicii, Pixies and Katy Perry all performed during the festival, a part of others. The U.S. anniversary will be streamed reside through the iTunes store, iTunes radio and Apple's iTunes Anniversary app.
Damon Albarn, St. Vincent and Kelis were aswell appear as the latest additions to the festival, with all three artists assuming at the NPR advertise on March 12 alongside Absolute Pussy. NPR will be alive the abounding concert on their website.
Last week, the anniversary appear numerous additions to its lineup, including Future, Kurt Vile, Chance the Rapper, Bob Mould, Warpaint, Madlib and Macaulay Culkin's pizza-themed Velvet Underground. This followed last month's acknowledge of Les Claypool, Charli XCX and Melissa Etheridge as performers at the Texas festival.
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